#AMAR CHITRA KATHA IN HINDI STORY MANUAL#

#AMAR CHITRA KATHA IN HINDI STORY MANUAL#

Although there is no scientific correlation between skin colour and caste, Radhika Parameswaran, a media professor at Indiana University, argues that there is a perception that light skin is an indicator of higher caste status: РІР‚Сљthe castes that are not connected to manual labour outdoors tend to have higher status and prestige. In any case, the Aryan invasion theory has been debunked by scholars, and is inadequate in explaining colourism.Р”Р„ more accurate explanation likely lies in caste. However, Shiva, who is widely seen as a Dravidian or indigenous deity, is commonly described as karpoora gauram, 'white as camphor'.

Some point to an Aryan preference for light skin and light-skinned gods. ItРІР‚в„ўs generally agreed that British colonialism did not introduce notions of colourism into South Asia rather, it significantly strengthened pre-existing attitudes. Colourism in India doesn't just exist in the realm of cosmetics and Bollywood films it finds a stronghold in religion as well, which makes understanding it even more complicated.Р”В®xplanations for colourism are far-ranging. ACK Media recently launched bags and stationery under the Tinkle brand, and while the company does not have РІР‚Сљimmediate plans for local publications, the future does look bright for such ideas,РІР‚Сњ Mohan said.It's no secret that light skin is favoured over the darker one throughout the Indian sub-continent- an attitude that is found in many other societies- generally referred to as colourism or shadeism. РІР‚СљThe emerging middle class is comfortable with local languages and prefer that to English books,РІР‚Сњ Mohan said. The company is targeting readers from tier 2 and tier 3 cities with local language publications. The company will translate some of its books into regional languages and work on creating new titles that have regional appeal, like folktales from different parts of the country, he said. РІР‚СљSouth India has a strong English reading population but the northern belt needs local language publications,РІР‚Сњ Mohan said. It now plans to bring out more in Tamil, Malayalam, Marathi, Bengali, Gujarati and Hindi. The company has a portfolio of 440 titles under the Amar Chitra Katha brand in English and roughly 70 each in Tamil, Hindi and Bengali. РІР‚СљAfter the new management took over in 2009, we have been focusing on promoting publications in local languages since the core English product is doing well,РІР‚Сњ said Manas Mohan, COO, ACK Media. While the company has been publishing in a few local languages, marketing was not its focus.

The 46-year-old ACK Media is planning to bring out publications in these languages, targeting a 25% growth in revenue from the local languages sector. Amar Chitra Katha is now taking Uncle PaiРІР‚в„ўs world of joy to more readers through books in regional languages.

Creator of Amar Chitra Katha comics Uncle Pai, who died last year, has taught that generation many things from Indian mythology to general knowledge, the simplest way. Be it Suppandi the nitwit, the twins Ramu and Shamu or Uncle Anu the scientist, these fictional friends were your co-passengers on any holiday train journey. CHENNAI: If you grew up in the 1980s and 90s, you would testify that Tinkle was to summer holidays what exams were to school life.

Amar chitra katha in hindi story